Sad but true, the seven-decade partnership between Adidas and Germany is about to end. This is another blow for the faltering brand, as it will terminate one of the longest-running kit collaborations in gaming.
On Thursday, Germany announced that beginning in 2027, they would be switching from their brand to Nike. The DFB-Team will don an alternate jersey for the first time since 1950 when they did not have the iconic three-striped Adidas badge. Established a year earlier in the town of Herzogenaurach, close to Nuremberg, the firm has since expanded.
“We look forward to working with Nike and thank them for the trust they have placed in us. The future partnership will enable the DFB to continue to fulfill key tasks in the coming decade with a view to the comprehensive development of football in Germany”, said DFB President Bernd Neuendorf.
“But one thing is also clear: until December 2026, we will be fully committed to the joint success of our longstanding and current partner Adidas, to whom German football has owed a great deal for more than seven decades.”
Bad reactions in Germany
German media have been buzzing over the unveiling of the Euro 2024 uniform, which includes an unprecedented pink away shirt. This week, the business stated that the jersey was a huge hit. However, they declined to provide any specific sales figures.
Interestingly, until Thursday, Adidas had no idea of the Nike Germany transaction, according to Adidas. “We were informed by the DFB today that the association will have a new supplier from 2027”, remarked an Adidas representative.
The German national soccer team wore Adidas uniforms to four consecutive World Cup victories: 1954, 1974, 1990, and 2014. Robert Habeck, the cabinet minister for the economy, expressed dissatisfaction with the decision to hand over control of the brand to an American firm.
He said: “I can hardly imagine the German jersey without the three stripes. Adidas and black, red…
Source link : https://worldsoccertalk.com/news/germany-switch-from-adidas-to-nike-key-factor-revealed
Author : Martina Alcheva
Publish date : 2024-03-22 19:31:45
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