Foot & Soccer Soccer Match Reports, Football News
“I like going down to a nice little local pub,” Leah Williamson, fitted in Acne Studios and Gucci loafers, says. “I can’t say where or people will know it.”
In another video, Declan Rice—“head to toe in Prada, obviously”—explains his favourite London restaurant to get a duck salad at.
After a red-carpet event, social media is awash with these snippets, catching a celebrity at their least media-trained and best attempts at authenticity. They seem more relaxed. It is the kind of content that, when asked by Amelia Dimoldenberg for his favourite day on the set of Dune 2, Stellen Skarsgård awkwardly shut down as a “TikTok question. You want a question that has one short answer”. Dimoldenberg is perhaps the golden child of bite-sized, deadpan, and unserious content. She won the awkwardness and appeal in the reaction to the Skarsgard clip by replying “you can just say no”. She understood the golden rule on pop culture cameras: nothing is that serious.
In football, players have long been staples as cultural touchpoints, and their flittering into new media is no coincidence. In the build-up to the 2018 World Cup, the FA veered its media strategy away from the vultures of traditional media to a self-made, contained embrace of player-led content. They introduced a generational change in their image and accessibility to that of modern celebrity, one preoccupied with personality and the appearance of intimacy.
The ‘Lions’ Den’ series has consisted of a former Love Island star having normal conversations with players, scrolling through social media. It confirmed common knowledge: they used the same apps we do, they knew the same common cultural references. They were in on the joke. They dipped into the unspoken online confrontation, where creator and consumer are in constant conversation, constant surveillance, and reaction of each other.
It was a media strategy that became the perfect setting for the Lionesses to outdo on-pitch success. The…
Source link : https://www.footballparadise.com/footballs-shuffle-between-skin-and-silhouette/
Author : Juliet Nottingham
Publish date : 2024-03-26 14:00:00
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