Ligue 1 reveals new logo and league sponsor

Ligue 1 has officially revealed a new logo to be used from the start of the 2024/25 season. The French league is one of the top soccer divisions in all of Europe. In fact, UEFA coefficients currently ranks Ligue 1 as the fifth-best league on the continent.

Paris Saint-Germain has become the division’s primary club in recent years, but other top teams include Lyon, Marseille, and Monaco.

Ligue 1‘s current logo consists of a polygon with a large dot in the middle. However, officials have opted to replace the outgoing emblem with a prominent number 1 that includes a cut-out L inside.

The mixture plays off of the fact that fans generally refer to the division as “L1” inside the country. The colors of royal blue and white feature in the logo.

French league officials say the move was to help the division essentially rebrand. “This is a new step in the plan to improve our competitions,” Vincent Labrune, president of Ligue 1, stated in a press release. “For several months, we have been working on the rebranding of our leagues. We have built a new brand platform that aims to make Ligue 1 a more iconic brand.”

“This new logo and the accompanying visual identity constitute a further step in this ambition which will be visible to all fans from next season. I would like to congratulate the Leroy Tremblot agency which has created this new identity at the end of a rich collaboration with the LFP Media teams.”

League officially announces sponsorship deal with McDonald’s

The new logo coincides with Ligue 1 announcing a new corporate sponsorship agreement. It was previously revealed that the division would soon be teaming up with McDonald’s. French officials then officially presented their deal with the massive American fast food chain earlier this week.

McDonald’s has signed a three-year sponsorship agreement with Ligue 1 and the partnership is set to start on July 1st. The fast food chain is one of the biggest and most…

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Author : Chris Moore

Publish date : 2024-03-30 16:32:20

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