Betano takes over Brazil’s Serie A naming right in near $50m, 3-year deal

April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight. 

The terms of the deal were not disclosed, but the Confederation of Brazilian Football (CBF) will reportedly receive about 80 million Brazilian reais ($16 million) per season in a three-year deal. Assai’s last contract with Serie A was renewed at about $10 million per season.

The Serie A will kick off on April 13.

Betano already holds the naming rights of the Brazilian Serie B and the Copa do Brasil, two competitions that are organised by the CBF as well.

They were also a shirt sponsor of Fluminense but the Copa Libertadores champions recently decided to partner with Superbet. As a consequence, Betano only sponsor Belo Horizonte-based Atletico Mineiro in Serie A.

Betting operators represent 68% of top-tier sponsors in Brazil’s first three divisions. Banks come in second place with just 15%.

Late last year, the Brazilian government moved to regulate the gambling industry and in particular sports betting after a four-year grey zone. Soon, bookmakers will require a Brazilian license to operate in the South American country.

Contact the writer of this story at moc.l1712550904labto1712550904ofdlr1712550904owedi1712550904sni@i1712550904tnuk.1712550904ardni1712550904mas1712550904

 

Source link : https://www.insideworldfootball.com/2024/04/08/betano-takes-brazils-serie-naming-right-near-50m-3-year-deal/

Author : Paul Nicholson

Publish date : 2024-04-08 04:31:20

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