MLS Season Pass from Apple TV is in its second season as the global streaming home for Major League Soccer. There are plenty of pros and cons about the streaming product, but how many people are watching MLS on Apple TV? We take a closer look to share what has been revealed thus far.
Answering the big questions on people watching MLS on Apple TV
How many people subscribe to MLS Season Pass?
Near the end of 2023, the Sports Business Journal reported that MLS Season Pass had hit 2 million subscribers. Not all of these subscribers paid the full $14.99 per month or the annual option of $99. At the time, the 2 million subscribers of MLS Season Pass included those who received it for free through T-Mobile promotion. Moreover, season ticket holders to MLS clubs received MLS Season Pass at no additional charge.
The number of paid subscribers to MLS Season Pass has never been revealed.
When Lionel Messi arrived at Inter Miami last July, the subscriber count for MLS Season Pass was nearly 1 million subscribers. Not long after his arrival, it was reported that the number surpassed one million subscribers.
This week, MLS EVP of Media executive Seth Bacon told the SportsPro podcast, “We were so far ahead of our targets at the middle of the year last year, and we were very pleased and then Messi showed up. We ended up double where we thought we’d be from the subscriber standpoint.”
Since the end of 2023, there’s been no indication how many of the 2 million subscribers have renewed for the 2024 season. Also, to date, T-Mobile is no longer offering MLS Season Pass for free.
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How many people are watching MLS games?
Eddy Cue, Apple’s senior vice president of Services, speaking at the Soccerex Miami conference said, “We’ve had more than a million viewers to watch the biggest games this season. No one expected that.”
He didn’t…
Source link : https://worldsoccertalk.com/tv/how-many-people-are-watching-mls-on-apple-tv
Author : Kyle Fansler
Publish date : 2024-04-10 23:19:57
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