FIFA signs Saudi Arabian oil giant Aramco as a worldwide sponsor partner in 4-year deal

April 25 – State-owned Saudi Arabian oil giant Aramco has become one of FIFA’s Major Worldwide Partners’ in a four-year deal running through to the end of 2027 and covering both the 2026 men’s and 2027 women’s World Cups.

Aramco will have exclusive sponsorship rights in the energy category, while FIFA said the sponsorship activation will see the two parties focus on the twin areas of innovation and community engagement.

Aramco has a deepening involvement in sport. It owns Saudi Pro League team Al-Qadsiah, supports women’s golf through the Aramco Team Series, and is the title sponsor of the F1 in Schools  competition that challenges groups of students to design and manufacture a miniature car out of the official F1 Model Block using CAD/CAM design tools. The cars are powered by CO₂ cartridges and are attached to a track by a nylon wire.

In February Aramco signed a multi-year partnership with Concacaf as the confederation’s ‘Official Energy Partner’ for all Concacaf’s national team and club competitions.

Amin H. Nasser, Aramco President & CEO, said: “Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe. It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth.

Aramco said it plans to work with FIFA to identify opportunities to deploy the company’s expertise and technologies in the delivery of football events globally – presumably with a view to helping reduce the carbon footprint of major events.

This innovation mission includes initiatives to provide new ways for football fans to engage with FIFA’s events.

Gianni Infantino, FIFA president, said: “This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enable us to provide enhanced support to our 211 FIFA member…

Source link : https://www.insideworldfootball.com/2024/04/26/fifa-signs-saudi-arabian-oil-giant-aramco-worldwide-sponsor-partner-4-year-deal/

Author : Paul Nicholson

Publish date : 2024-04-26 03:40:13

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