NBC sets records as most-watched Premier League season in US

The 2023/24 Premier League season was kind to NBC, which broke several records during the most-watched season in the league’s US history. That included the most-watched game in Premier League history for US audiences. Additionally, six of the seven most-viewed games in Premier League history happened during this season.

That stretched throughout the campaign all the way to the final day. NBC is reporting that its coverage of “Championship Sunday” averaged 3 million viewers across its platforms. By platforms, NBC is alluding to the four channels that broadcasted games in English, two more in Spanish and the array of audiences across Peacock, which had coverage of every game on Sunday.

Average match window viewership was up 4% from last season to set a record. NBC Sports averaged a Total Audience Delivery, or TAD, of 546,000. This means that every match window, such as 10 a.m. on a Saturday or 3 p.m. on a Monday, averaged almost 550,000 viewers. The previous record occurred during the 2015/16 campaign when the TAD for NBC’s platforms and channels was 541,000.

The difference in 2023/24 was perhaps Peacock. This was the fourth full season when NBC put games on Peacock, including many exclusive contests. Two games exclusive to Peacock held an Average Minute Audience, or AMA, of over 1 million people. Those were Arsenal against Liverpool in early February and March’s Manchester Derby. In total, Peacock pulled in 28% more minutes streamed this season than it did in 2022/23.

Our Pick:
Includes: Exclusive Premier League games, USMNT/USWNT & Women’s World Cup in Spanish, & More

Sign Up

 

New media outlets drive record Premier League season for NBC

While Peacock is a driving force for live broadcasts of games, NBC’s coverage extends well beyond the fixtures. NBC had record fan attendance during the Premier League Fan Fest in Nashville during April’s celebrations. NBC Sports Soccer’s social media accounts on Facebook,…

Source link : https://worldsoccertalk.com/tv/nbc-sets-records-as-most-watched-premier-league-season-in-us/

Author : Kyle Fansler

Publish date : 2024-05-23 20:49:35

Copyright for syndicated content belongs to the linked Source.