Having announced its UEFA Champions League Final coverage, CBS is bringing its talented cast pitchside to Wembley Stadium. Kate Abdo, Thierry Henry, Jamie Carragher and Micah Richards will do an extended two-hour pregame show at the stadium in London. It adds to the company’s conscious effort to provide more live coverage from stadiums. For example, this season, the crew was live from the Emirates Stadium as Arsenal outlasted Porto in the Champions League round of 16.
While there, Arsenal fans serenaded Thierry Henry and his legendary club career. At another point in the season, CBS sent Jamie Carragher to the Westfalenstadion to visit the Yellow Wall. With the crew expressing itself to capture the stadium’s energy, CBS has produced iconic moments.
That has led to immense success regarding CBS’s metrics. The broadcaster is reporting its social platforms received 3.5 billion views this season alone for its UEFA coverage. Carragher’s trip to Dortmund drew over on CBS’s YouTube channel.
Fans are tuning in to CBS for both the coverage before and after games, while the live broadcasts are the main event. CBS saw double-digit household growth, streaming minutes and average minute audience (AMA). The Champions League quarterfinal tie between Manchester City and Real Madrid, for example, grew by 25% compared to that stage in last season’s competition. Over 1.1 million people in the United States watched the last two Champions League winners battle on April 17.
All signs point to further success as CBS begins its new six-year deal with UEFA later this year. The broadcaster will have the rights to the three UEFA club competitions through the 2029/30 campaign. Consequently, viewership will continue to grow, and much of that centers around the coverage crews for the games.
Pitchside moments, playful interactions drive CBS success
Of those 3.5 billion social media views, the majority come from studio analysis and coverage. Traditionally…
Source link : https://worldsoccertalk.com/tv/cbs-hunts-more-iconic-moments-with-pitchside-ucl-final-coverage/
Author : Kyle Fansler
Publish date : 2024-05-30 15:25:19
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