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Monthly Archives: May 2024

UEFA tunes up for Euro 2024

UEFA tunes up for Euro 2024

May 13 – Italian electronic trio Meduza and Grammy nominees OneRepublic have teamed up with German singer-songwriter Leony to unveil the official song of UEFA Euro 2024, titled ‘Fire’. Available on all streaming platforms, the anthem will be performed live by the three artists during the closing ceremony before the kick-off of the final at the Olympiastadion Berlin on July …

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Tottenham agree first summer deal as 25-year-old heads for exit

Tottenham agree first summer deal as 25-year-old heads for exit

Tottenham have reached an agreement on their first deal of the summer transfer window. Ange Postecoglou’s men are looking to make moves in the transfer market as they prepare for a return to European football. Spurs are expected to make significant changes to their squad with additions expected in attack, midfield and defense. Meanwhile, some of the players considered surplus …

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GolTV put under pressure to pay rights fees in Ecuador as players go unpaid

GolTV put under pressure to pay rights fees in Ecuador as players go unpaid

May 13 – GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, faces losing its lucrative contract as a 15-day countdown begins for them to pay clubs outstanding rights fees. GolTV has a 10-year deal in place worth a minimum guarantee of $314 million (€291 million), but has allegedly not made any broadcast-related payments since September …

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Xavi heaps praise on Barcelona youngster – ‘He is the chosen one’

Xavi heaps praise on Barcelona youngster – ‘He is the chosen one’

In the showdown between Barça and Real Sociedad, which ended in a 2-0 win for the former, Lamine Yamal emerged as the standout performer, earning the title of the match’s top player.  His pivotal moment came in the 40th minute when he broke the deadlock, alleviating the mounting pressure on Barcelona from the onset.  Beyond his goal-scoring prowess, Yamal showcased …

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Football fans are 11% more loyal to brands than non-football fans, finds SAP Emarsys research

Football fans are 11% more loyal to brands than non-football fans, finds SAP Emarsys research

May 14 – Football fans are the most loyal consumers a brand can have, according to research by data marketing specialists SAP Emarsys. The new SAP Emarsys data shows football fan loyalty extends beyond the pitch, with football supporters typically 11% more loyal to brands and retailers than non-football fans. Amongst the findings, the data shows that football fans also …

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