Milan has recently introduced an innovative and luxurious offering for their fans, the “Club 1899 Front Row Experience”.
Premium seating arrangements at high-profile NBA games of the Los Angeles Lakers and New York Knicks have inspired this. Thus, the Rossoneri wants to revolutionize the matchday experience at San Siro. The Italian side intends to bring fans closer to the action than ever before, says American entrepreneur and investor, .
The “Club 1899 Front Row Experience” is not just about prime seating. It promises an unparalleled level of luxury and exclusivity. Perks for those who secure these coveted seats include parking next to players. That way, fans can enjoy the convenience and prestige of parking alongside the players, making for an exclusive pre-match experience.
In addition, a dedicated concierge service ensures that every need is met from the moment fans arrive. Culinary excellence is also part of the package, with gourmet food and beverages served throughout the match.
What’s more, guests can access the pitch during warmups, offering an intimate view of the players’ preparations. These premium features are designed to attract high-profile guests and create a matchday atmosphere reminiscent of an elite NBA game. The inaugural April fixture of this new seating arrangement saw several Italian rappers among the first to enjoy the experience.
What has ‘Front Row Experience’ brought to club?
AC Milan’s introduction of the “Club 1899 Front Row Experience” is part of a broader strategy by the club’s new ownership group to enhance the fan experience and diversify revenue streams. The RedBird Capital Partners owners have focused on creating innovative offerings that resonate with a global audience.
This strategy has paid off significantly. The Rossoneri were named the fastest-growing club in Europe for the third consecutive year, with matchday revenues doubling year-over-year. The club’s operating revenue…
Source link : https://worldsoccertalk.com/news/inspired-by-nba-clubs-milan-introduce-front-row-experience/
Author : Martina Alcheva
Publish date : 2024-06-12 18:39:16
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