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June 26 – Eintracht Frankfurt has ended their kit deal with Nike, switching to adidas in an initial five-year partnership starting with the 2025/26 season onwards.
The agreement covers both the men’s and women’s professional and youth teams, as well as the club’s esports team, Eintracht Frankfurt e.V. As a multi-sports club, the deal also covers 11 other sports.
“The partnership with adidas is a further step for Eintracht Frankfurt towards strengthening our domestic and international competitiveness,” said Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG.
“The talks were carried out with the conviction that our club will continue to develop significantly in all sporting areas. After all, as the largest multi-sports club with a professional football team, Eintracht Frankfurt contributes the full sporting spectrum to the partnership.”
Eintracht have partnered with adidas twice before, from 1974 to 1978 and from 1980 to 1987. They won three DFB Cups in that time.
No value was given for the deal.
“It has always been our ambition to work with Eintracht Frankfurt,” said Marina Moguš, managing director of adidas in central Europe.
“The club’s appeal in the region and beyond is unique. From the 2025/26 season onwards, we want to share our love of sport and our expertise as a supplier with this multi-sport club, and generate even more enthusiasm among their passionate fans. This partnership represents a new chapter in the world of sport in Frankfurt, and we are looking forward to the coming years together in the heart of Europe.”
Contact the writer of this story at moc.l1719450106labto1719450106ofdlr1719450106owedi1719450106sni@n1719450106osloh1719450106cin.l1719450106uap1719450106
Source link : https://www.insideworldfootball.com/2024/06/26/eintracht-frankfurt-swap-nike-adidas-5-year-deal-2025/
Author : Paul Nicholson
Publish date : 2024-06-26 07:44:01
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