Foot & Soccer Soccer Match Reports, Football News
June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.
The new deal will see the organisation return as the Blues’ official partner of the men’s team as they head back to the US for a second consecutive pre-season as part of FICO’s ‘Fields of Financial Empowerment’ tour.
For the first time, the relationship welcomes the additional partnership of the women’s team as they visit the east coast late summer for their inaugural pre-season tour.
As part of the deal, FICO will oversee the ‘Score A Better Future’ (SABF) project for teens and adults throughout the summer in tandem with US Soccer Foundation, following the Blues throughout their time in the States.
Casper Stylsvig, chief revenue ffficer for Chelsea said: “We are delighted to be extending our partnership with FICO as we make the final preparations for our pre-season tour in the U.S. It’s important to us to engage deeply with the communities we’re fortunate to visit in the States, beyond the excitement delivered on the pitch, so to have the opportunity to continue the work we started last summer is a very positive step.
“We’re excited to be working with such a prestigious and renowned organisation again, through whom we will continue to deliver incredibly valuable sessions and resources to help educate fans across the U.S. on the importance of financial literacy. By also including our Women’s team in the partnership, we will be able to inspire even more people to access the resources FICO makes available to help them achieve their financial goals.”
Nikhil Behl, executive vice president at FICO said:”Through the Fields of Financial Empowerment tour, we are broadening access to financial education through our workshops and resources, providing a key building block for people to achieve their financial goals. As FICO continues to innovate and drive financial empowerment, we are evolving our program to reach and inspire more…
Source link : https://www.insideworldfootball.com/2024/06/27/fico-backs-chelseas-us-tour/
Author : Paul Nicholson
Publish date : 2024-06-27 06:53:41
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