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July 2 – Serie A champions Inter Milan have signed a record-breaking partnership with Betsson Sport, penning a new four-year agreement they said the biggest shirt sponsorship deal in the club’s history.
The betting brand will replace Paramount Plus on the front of the Nerazzurri shirt, which will also feature a second star above the Inter crest for the first time after the club claimed its 20th domestic league title last season.
The deal marks the latest in a long string of suitors for the front-of-shirt sponsor position since the club ended their long-term pact with Pirelli after the 2020/21 campaign, having partnered with the tyre manufacturer since 1995/96.
In February, it was reported that Betsson was poised to replace Paramount+ in a deal valued at approximately €30 million annually, plus bonuses. Qatar Airways, Inter’s global airline partner, had also been considered but reportedly offered only between €16 million and €18 million ($19.3 million) per year – some distance short of Betsson’s record-breaker.
Taking the reins as Official Main Partner of the Italian champions, Betsson Sport will appear on the front of the men’s first team shirts in all of next season’s games, from their Serie A title defence to the Coppa Italia, the new Champions League and the FIFA Club World Cup, which will take place between June and July 2025 in the USA.
“We’re delighted to welcome Betsson Sport into the Nerazzurri family thanks to this historic agreement which will see their logo on the front of our shirts,” said Alessandro Antonello, Corporate CEO of FC Internazionale Milano.
“This partnership brings together two brands that have the same passion for sport and its development at all levels. It will also allow our fans to have a new touchpoint where they can express their love for Inter. We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an…
Source link : https://www.insideworldfootball.com/2024/07/02/inter-sign-record-breaking-short-deal-betsson/
Author : Paul Nicholson
Publish date : 2024-07-02 10:50:58
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