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Canada’s Northern Super League appoints Litz president, Matheson to focus on growth

Canada’s Northern Super League appoints Litz president, Matheson to focus on growth

July 9 – Canada’s first professional women’s soccer league – the Norther Super League – that kicks off next April, has appointed Christina Litz as its first President, while founder Diana Matheson will take on the role of Chief Growth Officer.

Litz, who has a strong commercial background, has held senior roles at the Canadian Football League (CFL), Woodbine Entertainment and most recently, True North Sports and Entertainment as chief brand and commercial Officer.

“Diana (Matheson), the Club Owners and the entire ‘Project 8’ team have done a phenomenal job establishing a solid base for the League, and I am excited to continue this momentum. Together, we will build on their vision and efforts to elevate women’s soccer in Canada across all platforms in preparation for the league’s inaugural season,” said Litz.

Matheson, who has been the drving force will continue as the league’s primary spokesperson and ambassador. Her focus will be on developing further League opportunities and building relationships with fans, partners and investors.

The respected Canadian sports executive was selected by the Northern Super League Club Owners with unanimous support ahead of the inaugural season kick-off in April 2025.

“We need a team of driven leaders working together to make professional women’s soccer in Canada a key part of the global sports landscape. As I shift into my new role, we will work to ensure the Northern Super League competes as one of the world’s top professional leagues,” said Matheson.

The league, owned by Project 8, will begin play in April 2025 with six teams. The confirmed teams as of July 2024 are Halifax Tides FC, AFC Toronto and Calgary Wild FC with teams also expected in Montreal, Ottawa and Vancouver.

Contact the writer of this story at moc.l1720514046labto1720514046ofdlr1720514046owedi1720514046sni@n1720514046osloh1720514046cin.l1720514046uap1720514046


Source link : https://www.insideworldfootball.com/2024/07/09/canadas-northern-super-league-appoints-litz-president-matheson-focus-growth/

Author : Paul Nicholson

Publish date : 2024-07-09 06:27:51

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