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July 18 – Real Madrid is the world’s most valuable football club brand, according to the latest report by brand evaluation consultancy Brand Finance.
The Spanish club has regained its top ranking from Manchester City who drop to second, while Real Madrid’s domestic rivals Barcelona are ranked third.
The Brand Finance data calculates a 15% increase in brand value for Real Madrid to £1.4 billion. Manchester City also saw an increase in brand value, by 7% to £1.4 billion, while Barcelona’s brand value rose 12% to £1.3 billion.
Looking at the numbers lower down the ranking, Brand Finance says that the top ten most valuable football club brands in the Premier League are almost twice as valuable as the top ten in LaLIiga.
Hugo Hensley, head of sports services at Brand Finance, said: “The Premier League now dominates the top 50 most valuable football brands, featuring 17 clubs and leading in average brand strength. The top-ten English clubs are worth GBP7 billion, nearly double LaLiga’s GBP3.8 billion, with an average BSI score of 80.4/100 compared to LaLiga’s 70.9. As the top English football club brand, Manchester City is excelling not only in on-field success but also in brand value and strength.
“Though Real Madrid reclaimed the title of the world’s most valuable football club brand in 2024, City continues to grow robustly, driven by on-field triumphs and rising revenues. The club is also investing significantly to build its brand in key markets outside Europe. As the world’s top teams look ahead to the upcoming 2024/25 season, Manchester City and Real Madrid are poised to continue their rivalry for the title of the most valuable football brand.”
Manchester United FC has held on to its position as the second most valuable UK football club brand with a 2% increase in brand value (£1.2 billion). The club’s Brand Strength Index (BSI) score has since dropped to 91.6/100, however, it still retains its AAA+ brand rating, said the…
Source link : https://www.insideworldfootball.com/2024/07/18/real-madrid-worlds-top-ranked-club-brand-even-topping-google-ferarri-coke-rolex/
Author : Paul Nicholson
Publish date : 2024-07-18 09:39:07
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