CBS and Paramount+ will continue as the home of top-flight Italian soccer with a new rights deal for Serie A. On Friday, CBS announced the deal will extend for multiple years, but there is no indication as to how many years that will last. The previous media rights deal between Serie A and CBS lasted three years as it ran from 2021/22 until this most recent 2023/24 campaign. That deal pocketed Serie A $75.8 million per year.
For this recent rights cycle, much was made about Serie A’s intention to increase that revenue. The Italian top flight wanted $150 million annually, which is double what CBS was paying currently. Previous reports earlier in the summer showed that offers from the United States fell below Serie A’s desires. The $75.8 million per year that CBS was giving for the previous three-year deal was a fraction of the revenue the Premier League drew in for its international broadcast deal with NBC. Yet, Serie A could not hold off any longer, as the Serie A season starts in less than one month.
In signing a new broadcasting deal with CBS, Serie A extends a successful partnership with one of the biggest providers. CBS now has an argument to be the home of soccer in the United States for many of the most popular competitions. Extending its stay with CBS means the broadcaster has the rights to Serie A, UEFA club competitions like the Champions League, international fixtures involving American national teams and the English Football League. On Thursday, CBS announced a deal with the EFL. Games in the Championship, League One, League Two and Carabao Cup are now with CBS.
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Serie A retains a home with CBS rights deal in USA
Although Serie A is not getting as much as it wanted, it knows the level of success CBS brings. CBS’s variety of networks and platforms…
Source link : https://worldsoccertalk.com/tv/cbs-renews-serie-a-rights-with-multi-year-agreement/
Author : Kyle Fansler
Publish date : 2024-07-19 14:42:34
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