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CBS recently acquired two major soccer properties for Paramount+, making it the home of European soccer for fans in the United States. First, CBS swooped in to sign a deal with the English Football League. As a result, the EFL Championship, League One, League Two, and Carabao Cup will be available on CBS’s platforms and Paramount+. Then, CBS signed a new rights deal with Serie A that will last two years.
The streaming service will play a major role in each of those leagues. For example, every game in Serie A will be available on Paramount+, just as it has been during the last couple of seasons. Likewise, 250 matches from the EFL, whether that be the Championship, League One, League Two and Carabao Cup, will be available on CBS’s networks.
What remains clear is the fact that CBS has built Paramount+ into a mainstay among American soccer viewership. The extension of Serie A, as well as the addition of the EFL, boosted what has proven to be a strong audience. Much of that centers around the flagship piece of CBS’s soccer coverage, the UEFA club competitions.
The UEFA Champions League, Europa League and Conference League bring in droves of audiences. The recent UEFA Champions League Final between Real Madrid and Borussia Dortmund averaged over 2.3 million viewers on the CBS broadcast channel. That does not account for the streaming audience, which CBS cited as the most-watched soccer stream of all time on Paramount+. Unfortunately, those figures are not available for public knowledge. Yet, CBS continually announces that its viewership numbers break records for that competition.
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Paramount+ stands out among soccer app list
It is not just the UEFA club competitions, Serie A or EFL that make Paramount+ a must-have soccer app, either. CBS has dabbled in…
Source link : https://worldsoccertalk.com/tv/why-paramount-plus-is-now-the-must-have-soccer-app/
Author : Kyle Fansler
Publish date : 2024-07-22 17:19:03
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