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After a winding, five-year road that saw record highs and record lows, Ligue 1 has finally found at least a sense of stability. The LFP, the body that governs France’s professional leagues, reached a $546 million deal with DAZN for the league’s domestic TV rights deal. The deal followed months of uncertainty, with several clubs’ […]
After a winding, five-year road that saw record highs and record lows, Ligue 1 has finally found at least a sense of stability. The LFP, the body that governs France’s professional leagues, reached a $546 million deal with DAZN for the league’s domestic TV rights deal. The deal followed months of uncertainty, with several clubs’ financial safety hanging in the mix.
The deal, heavily affected by COVID and complicated by a bearish market for European media rights, represents a significant crossroads not only for Ligue 1 but also for Europe itself. Ligue 1’s deal with DAZN is its lowest in two decades. Will this trend extend to the rest of Europe’s major leagues?
Ligue 1’s TV saga wrapped up last week
Ligue 1 can trace its epic, league-threatening mess back to 2018 when Spanish company Mediapro made a record $884 million bid for the domestic TV rights to show Ligue 1. Mediapro beat longtime partner Canal+ for the rights. It was a momentous time for French clubs, set to earn $3.5 billion over four seasons.
However, difficulties brought on by COVID, along with Mediapro’s declining subscriber count, weakened the deal’s integrity. Just two seasons into the record-setting deal, Mediapro cut ties with Ligue 1, paying just $295 million as Ligue 1 looked for a new partner.
A weakened Ligue 1 had to fall back towards Amazon, who paid around $280 million to show the rest of the Ligue 1 matches. Ligue 1 hoped for another lucrative deal worth over $850 million but faced a lack of interest and low bids. The LFP canceled their October auction and had to hold individual talks with suitors interested in picking…
Source link : https://worldsoccertalk.com/tv/ligue-1-domestic-tv-deal-hints-at-shifting-european-climate/
Author : Deolu Akingbade
Publish date : 2024-07-23 22:00:25
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