August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
The partnership follows a major new campaign and brand platform for Lucozade which saw the brand sign Real Madrid star Jude Bellingham to the ‘Bring the Energy’ campaign earlier this summer.
Ben Latty, Chief Commercial Officer at LFC, said: “We are thrilled to announce this partnership between Liverpool FC and Lucozade, two iconic brands united by a rich heritage and a relentless pursuit of sporting innovation.
“We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch. This partnership with Lucozade is a perfect example of that fit.”
To celebrate the partnership, LFC and Lucozade have produced an exclusive launch video filmed in Liverpool, showing fans playing a friendly game of football morphing into their favourite LFC players hydrated by Lucozade Sport.
Matthew Riches, Head of Partnerships at Lucozade, said: “Our brand is rooted in the history of English football. Our association with Liverpool goes back to the early days of Lucozade Sport and ‘that’ John Barnes ad so fondly remembered. This new partnership is next level for us and it’s an absolute privilege to be their new global partner.
“We look forward to adding to the history over the coming years as we support the club’s performance on and off the pitch to meet the future demands of the Premier League.”
No value was given for the sponsorship.
Following a US tour which saw Arne Slot kick off his stint as LFC boss with three straight wins, including victories over Arsenal and Manchester United, the Reds return to Liverpool for their final warm-up fixture versus Sevilla on Sunday. They will then face UD Las Palmas at Anfield that…
Source link : https://www.insideworldfootball.com/2024/08/08/lucozade-signs-aid-liverpool-recovery/
Author : Paul Nicholson
Publish date : 2024-08-08 08:45:09
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