August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.
No value was given for the partnership that will support both Concacaf’s major tournaments and the confederation “in its efforts to increase the number of official youth championships it delivers in the coming years.”
Front and centre of the increase in youth competitions is the U17 championships which now have to take place yearly in order to qualify nations for FIFA’s now annual U17 World Cup.
The deal is the confederation’s second Saudi Arabian sponsorship having agreed a deal with with global energy and chemicals company Aramco in March. Aramco is designated the ‘Official Energy Partner’ for all of Concacaf’s national team and club competitions.
As part of the agreement Riyadh Air will take over as the confederation’s airline sponsor, taking over from Qatar Airways.
Concacaf said PIF, as well as supporting its major competitions will go deeper within the confederation’s member nations to support youth and grassroots programmes.
Development initiatives will be a strong emphasis of the PIF partnership and in particular those that encourage inclusivity and youth – two of the pillars of PIF’s sponsorship strategy.
This will include supporting existing initiatives including Concacaf’s ‘Bigger Game’, which leverages football to deliver sport and education programmes.
That programme aims to activate initiatives in local communities across Concacaf’s 41-member federations, building community partnerships, improving social awareness across multiple issues and ‘amplifying’ the voices of participants.
Qatar’s Generation Amazing programme has long supported a number of Concacaf’s initiatives. The PIF sponsorship will increase the bandwidth of that CSR activity.
With the first 48-team World Cup being hosted in the…
Source link : https://www.insideworldfootball.com/2024/08/16/concacaf-agrees-multi-year-partnership-saudi-arabias-pif/
Author : Paul Nicholson
Publish date : 2024-08-16 12:53:46
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