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Chelsea, one of the most marketable clubs in the world, has entered the 2024-25 season in an unusual position. Despite securing a new sleeve partnership with live entertainment platform Fever, the club finds itself without a front-of-shirt sponsor for the second consecutive year. This absence of a principal partner comes at a time when Chelsea is striving to regain their competitive edge, especially after a few underwhelming seasons.
Just hours before their Premier League opener against Manchester City, the Blues announced a deal with Fever. Fever is a global leader in entertainment discovery. Fever’s platform allows users to explore and book live events in their area, earning revenue through commissions on bookings. On the sleeves of the men’s first-team Blues jersey, you’ll see their emblem and the URL of their website. The partnership valued between $7.8 million and $10.4 million per year, also extends to the Chelsea Women and Academy players’ kits, as per Lukasz Baczek via Footy Headlines.
The last-minute deal was so hastily arranged that the reveal image on Chelsea’s website had to be quickly photoshopped. Despite the rushed nature of the announcement, the Fever logo will now feature throughout their upcoming season. This guarantees that at least one jersey sponsorship spot will be filled.
Ongoing search for a kit sponsor on front of Chelsea shirt
Chelsea have begun the Premier League season with a front-of-shirt sponsor, as they have not secured one yet. This is worrisome for a team of their caliber, but the Fever contract does provide some financial respite. Last season, the English giants signed a one-year deal with Infinite Athlete, a sports technology company, to fill this role. The partnership extended into the pre-season this year, but they failed to reach a long-term agreement. This left the club without a main sponsor as the new campaign kicked off.
The absence of a front-of-shirt sponsor is particularly striking given…
Source link : https://worldsoccertalk.com/news/avoided-shame-chelsea-secure-at-least-one-2024-25-kit-sponsor/
Author : Martina Alcheva
Publish date : 2024-08-22 18:21:02
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