Soccer is the world’s most popular sport, and little wonder why it’s a multi-billion dollar industry.
Currently, this industry is benefiting from advancements in technology. Beyond ticket and merchandise sales, every part of the industry from clubs to leagues is turning toward the adoption of digital technologies to create new sponsorship strategies, and sources of revenue and also engage their fans.
Speaking of fans, soccer has so many loyal fans.
A large percentage of people who engage in sports betting either through regular or crypto betting sites are placing bets on soccer. Keep reading to learn more about the new trends in soccer.
Digital Sponsoring Trends In Soccer
1. Tech-Influenced Sponsorship Strategies
Historically, sponsorships in the soccer industry were limited to logo exposure during sporting events. Sponsors logos could appear on a team’s jerseys or billboards inside stadiums and on commercials. However, with the advancement in technology, the evolution of sponsorships has shifted from promoting brand awareness to utilizing data.
Clubs now constantly look for ways to use data analytics to demonstrate the value of a sponsorship. By sharing data reports on audience experiences, viewership, and social media engagements, teams often compel sponsors to buy into a sponsorship opportunity and generate ultimate value for their sponsorships. Brands can now expect a measurable outcome resulting from their partnership, thus placing significant emphasis on presenting data.
2. Sponsorship From Tech Brands
Tech brands are increasingly present in soccer sports sponsorships. EA Sports is one of the main sponsors of soccer championships in Europe, boasting 26 active sponsorship deals, including one with La Liga valued at $90 million over ten years through to the year 2030. This deal enables EA Sports to use official logos and likeness rights of individual players within the game, while simultaneously intending to develop the…
Source link : https://www.soccernews.com/new-trends-in-soccer-business-digital-age-sponsorships-and-revenue-models/376073/
Author : SoccerNews
Publish date : 2024-09-18 08:18:01
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