Chelsea is currently in discussions with three major airlines, including Qatar Airways, as the club searches for a new front-of-shirt sponsor. This comes after their short-term deal with Infinite Athlete expired in July. Chelsea has been without a sponsor for the current 2024-25 season. The lack of Champions League action this season has made the search for a sponsor more challenging. Talks are ongoing, with hopes of securing a deal soon.
The club started both the current and the previous season without a front-of-shirt sponsor. This is a rare occurrence for a club of Chelsea‘s stature. The deal with Infinite Athlete came eight games into last season.
The club’s hierarchy has focused on securing a short-term deal for the current season, but finding the right fit has proven difficult. A major stumbling block in the negotiations is the club’s absence from the Champions League. This has diminished their appeal to potential sponsors. The latter is often more willing to invest in teams playing on Europe’s biggest stage.
Despite these challenges, Chelsea remains a highly marketable club with a large global fanbase. As such, the club is in talks with several major airlines, including Qatar Airways, one of the world’s most prominent sports sponsors.
Qatar Airways: Potential major partner
Qatar Airways is a well-known force in the world of sports sponsorship. It previously partnered with some of Europe’s biggest clubs. For example, Paris Saint-Germain, Barcelona and Inter have had Qatar Airways on their kit before. These partnerships have seen the airline’s logo prominently displayed on the shirts of some of the most successful and well-followed teams in the world.
If Chelsea and Qatar Airways reach a deal, it would be a major coup for the English side. This potentially provides a lucrative sponsorship agreement and further cements Chelsea’s global brand. Qatar Airways has a strong presence in international sports. Thus, aligning with a…
Source link : https://worldsoccertalk.com/news/chelsea-kit-sponsor-talks-with-qatar-airways-and-two-brands/
Author : Martina Alcheva
Publish date : 2024-09-25 20:51:04
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