Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan Paul and KSI. They are allegedly trying to keep Más+ off store shelves by threatening legal action for trademark and trade dress violation; further claiming that Más+’s packaging was too similar to Prime’s.
Launched globally in June 2024, Más+ by Messi entered a competitive market dominated by well-established brands like Prime; the latter debuted in January 2022. Prime Hydration, promoted aggressively by its high-profile co-founders, quickly became a popular sports drink, especially among younger consumers. When Messi’s Más+ arrived on the scene, fans and Prime supporters immediately drew comparisons between the two products. Particularly noting similarities in the bottle design.
Logan Paul and KSI made it clear they were unhappy with the perceived overlap. A viral Instagram story from KSI featured him referencing the launch of Más+, saying, “He copied my whole f***ing flow! Word for word, bar for bar,” a clear jab at Messi’s new venture.
Prime Hydration soon reached out to Más+ distributor, Mark Anthony International. They reportedly demanded they cease sales or face a lawsuit over alleged trademark violations. Prime’s legal team asserted that Más+’s packaging infringed on their intellectual property rights. Also, the visual similarities between the two brands could cause confusion among consumers.
Más+ pushes back with lawsuit
In response, Mark Anthony International, which distributes Más+, filed a lawsuit defending its brand. They also accuse Prime Hydration of anti-competitive behavior. The suit alleges that Prime is attempting to monopolize common packaging features within the hydration drink industry. Thus, stifling competition to maintain its dominance in the market.
According to reports from Dexerto, Más+…
Source link : https://worldsoccertalk.com/news/logan-paul-vs-messi-prime-faces-legal-action-from-mas/
Author : Martina Alcheva
Publish date : 2024-10-17 22:24:32
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