Foot & Soccer Soccer Match Reports, Football News
November 7 – Recent off finishing the first-ever unbeaten marketing campaign within the Bundesliga, present champions of Germany, Bayer Leverkusen 04 are upping the stakes off the pitch for the Werkself devoted with a model new Fanzone.
On November 20 Leverkusen will unveil its new 700-square-meter Fanzone situated within the South Stand of BayArena. The power will provide followers a novel, immersive expertise that mixes procuring, interactive options, and a outstanding view of the pitch.
For a few years, golf equipment have opted for the normal membership store as the one pre-match diversion, nonetheless Bayer 04 has checked out this mannequin and are available to the conclusion that bodily shops are a relic and that there’s a chance to innovate.
The membership has designed a multifaceted Fanzone expertise, which can permit supporters to interact with the membership on a stage by no means beforehand seen. Dirk von den Bergen, Head of Bayer 04 Retailers & Service Centre, defined: “We wish to make our soccer and expertise out there to as many followers as doable. And that’s precisely what the brand new Fanzone is aimed toward.”
This new house will nonetheless have Leverkusen merchandise but in addition a panoramic 66-meter view of the pitch. The design was a collaboration between the membership, followers, and The Retail Academy, led by Silvia Talmon, Government Inventive Director.
“We tried to grasp this membership and its self-image, to encapsulate the membership philosophy and make our plans actually relevant to Bayer 04,” she famous.
The Retail Academy workforce went above and past your typical design course of by immersing themselves within the fan expertise, attending video games and gathering insights straight from supporters. This method formed their idea, capturing the genuine spirit of the membership whereas delivering a contemporary, multifaceted expertise.
The Fanzone may even function a social hub providing followers a spot to assemble, discover membership historical past, and expertise matchday vibes even when video games aren’t occurring.
The stadium was constructed in 1958 creating a number of design challenges, nonetheless, Talmon famous that the undertaking’s complexity and tempo have been demanding however in the end rewarding.
When the Werkself followers arrive for the grand opening they’ll count on a mix of merchandise, personalised service, and distinctive interactive options. Von den Bergen expressed his pleasure, stating: “Along with the shop, the expertise, and lounge space, you might have an open view of the BayArena throughout 66 meters. We hope to see plenty of beaming faces.”
With the workforce at the moment in 4th place within the Bundesliga and difficult within the UEFA Champions League, the Fanzone guarantees to be a busy spot to look at Xavi Alonso’s thrilling workforce.
Contact the author of this story, Nick Webster, at moc.l1731025168labto1731025168ofdlr1731025168owedi1731025168sni@o1731025168fni1731025168
