Spanish soccer legend Andrés Iniesta has turn into a co-owner of Helsingør, a Danish third-tier soccer membership, by means of his firm, “By no means Say By no means” (NSN). This announcement was made Thursday by a number of Danish media retailers. Iniesta expressed his imaginative and prescient for the membership, stating to Danish channel TV2, “The objectives are to see the group enhance yr after yr, to see gamers emerge from the youth academy, to see enhancements in amenities, and for folks to be happy with their group.”
Iniesta visited the membership’s amenities, situated roughly 90 kilometers north of Copenhagen, on Thursday. He met with the teaching employees and gamers and is scheduled to attend Friday’s league match in opposition to Ishøj, the final recreation earlier than the Danish winter break. NSN has been working as a marketing consultant for Helsingør for a number of months. The membership, managed by Spaniard Pep Alomar, boasts a lot of Spanish gamers.
Iniesta defined the rationale behind the funding to the native newspaper, Helsingør Dagblad. He acknowledged, “We’ve began working with Helsingør as a result of it’s a really fascinating membership with wonderful amenities, many good folks concerned, and the potential within the metropolis to turn into an necessary a part of Danish soccer.” This implies a long-term imaginative and prescient of development and improvement fairly than a short-term monetary enterprise.
NSN acquired a majority stake within the membership alongside the Spanish-Swiss agency Stoneweg, led by Jaume Sabater, who additionally traveled to Denmark with Iniesta.
Partnership and membership’s present standing
Helsingør, which performed within the Danish Superliga (high tier) seven seasons in the past, presently sits seventh out of twelve groups within the Second Division (third tier).
This means a membership with potential for development and a transparent ambition to rise by means of the divisions. The partnership brings a singular mixture of soccer experience and monetary backing, creating an surroundings for potential improvement.
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