November 19 – Betfair has renewed its partnership with Brazilian Serie A staff Cruzeiro till the top of the 2026 season, marking the very best worth deal within the historical past of the Minas Gerais membership.
Experiences say that the deal is value 43 million reais ($7.4 million), however that determine may reportedly attain as much as 63 million reais ($10.9 million) if Raposa reaches numerous established targets.
The deal contains branding on the boys’s staff package, in addition to higher again branding on the ladies’s shirts.
The Betfair brand can also be featured on all the staff’s digital media, interview backgrounds and the official membership bus, in addition to some new deliveries for the boys’s staff’s shorts and dugout.
Aidan Kilcoyne, Head of Sponsorship at Betfair, mentioned: “Betfair is delighted to proceed our partnership with Cruzeiro, a membership that has a wealthy historical past and a passionate fan base. Over the previous two years of partnership, we now have constructed a profitable relationship collectively, all the time with the purpose of delivering distinctive experiences to followers.”
Pedro Lourenço , majority shareholder of SAF do Cruzeiro, added: “We’re more than happy to announce the renewal of the partnership between Cruzeiro and Betfair, a model of monumental relevance, which has been by our aspect at necessary moments in our historical past.
“Along with the financial facet, this renewal represents mutual belief in stable work that advantages Betfair, Cruzeiro and in addition our followers. Collectively we are going to obtain nice issues and a promising future.”
After 33 video games performed within the Brazilian Serie A this season, Cruzeiro are ten factors off sixth-place São Paulo and look destined to compete within the Copa Sudamericana group stage subsequent season. With solely 5 video games left to play and the staff caught in a poor run of kind, it’s going to seemingly miss out on a spot within the Libertadores qualifiers subsequent season.
Contact the author of this story, Harry Ewing, at moc.l1732034054labto1732034054ofdlr1732034054owedi1732034054sni@g1732034054niwe.1732034054yrrah1732034054