November 21 – AS Monaco have unveiled a brand new partnership with Apollo Tyres, which can see its premium tyre model Vredestein characteristic on the membership’s jersey sleeve for all Ligue 1 matches through the 2024-25 season.
The Vredestein brand will debut throughout Monaco’s match in opposition to Brest on Friday (November 22) displayed on the left sleeve of the package.
The settlement contains Vredestein branding on LED shows at Stade Louis-II and unique campaigns concentrating on AS Monaco’s 25 million social media followers. This partnership goals to amplify Vredestein’s presence amongst Monaco’s international fanbase and the broader soccer viewers.
The deal comes because the Indian-owned Apollo Tyres, who’re headquartered within the Netherlands, look to additional solidify its place in aggressive soccer, complementing its present partnership with Manchester United.
Yves Pouliquen, Vice President Industrial Europe d’Apollo Tyres, mentioned: “This partnership is an thrilling alternative to strengthen Vredestein’s presence in one in all our key markets. AS Monaco’s wealthy historical past and dedication to excellence mirror our concentrate on efficiency and innovation. We look ahead to constructing a profitable relationship with the membership and celebrating its achievements this season.”
Thibaut Chatelard, advertising and marketing and income director at AS Monaco, added: “This collaboration is sensible in view of the values we share, such because the fixed pursuit of efficiency and excellence. There’s little doubt that this new help shall be treasured for the remainder of our season, which guarantees to be thrilling.”
Contact the author of this story, Harry Ewing, at moc.l1732204952labto1732204952ofdlr1732204952owedi1732204952sni@g1732204952niwe.1732204952yrrah1732204952