December 5 – In an indication that enthusiasm is beginning to construct with American sponsors forward of the 2026 FIFA World Cup, the world’s largest dwelling enchancment retailer, Residence Depot has introduced that they’ve change into an official event sponsor.
With shops all through Canada, Mexico, and the USA the place the event is to happen, Residence Depot would be the Official Residence Enchancment Retail Supporter within the area.
“We’re thrilled to host followers in our personal yard by turning into the Official Residence Enchancment Retail Supporter to FIFA World Cup 2026,” mentioned Molly Battin, senior vice chairman and chief advertising officer at The Residence Depot.
“We all know our prospects love sports activities and we love connecting with them by way of their passions. We will’t wait to assist construct the FIFA World Cup in Canada, Mexico, and the U.S. – the communities the place we stay and work.”
FIFA secretary normal Mattias Grafström added: “The Residence Depot’s dedication to innovation and neighborhood resonates with FIFA’s values of inclusivity and world engagement. As we put together for probably the most inclusive FIFA World Cup in historical past that includes 48 groups, this partnership will convey distinctive alternatives for followers, in addition to significant engagement for The Residence Depot’s prospects and associates throughout the host nations.”
A part of the deal will see the retailer change into a part of stadium and fan competition activations, generate hospitality alternatives and have interaction associates with volunteer alternatives.
Followers can anticipate distinctive on-site experiences ‘Constructed By The Residence Depot’ and with fan festivals turning into a key part within the fan ‘World Cup expertise’ it may be assumed that Residence Depot might be constructing mini-stadiums to host these occasions.
Atlanta United proprietor, Arthur Clean, who not too long ago partnered with US Soccer on their new headquarters and coaching facility in Atlanta is the co-founder of Residence Depot.
Monetary particulars of the deal have but to be launched.
Contact the author of this story, Nick Webster, at insideworldfootball.com