December 6 – The DFL Deutsche Fußball Liga has crushed its funds with its newest media rights tender, surpassing the €1 billion mark per season for German-language broadcasting.
For the 2025-26 to 2028-29 seasons, the 36 Bundesliga and Bundesliga 2 golf equipment will share annual revenues of €1.121 billion, amounting to a complete of €4.484 billion.
This marks a 2% improve over the earlier cycle, reinforcing the Bundesliga’s standing because the league with the second-strongest home media contract in international soccer.
“The results of the tender underlines the unbroken reputation of German skilled soccer, regardless of economically difficult occasions. Belief and unity inside the league affiliation have paid off. On the finish of an intensive course of, an excellent and comprehensively secured monetary consequence has now been achieved. The golf equipment now have planning safety at a excessive monetary stage for one more 4 years. For the followers, our future companions in each the pay and free-to-air markets will present a excessive diploma of consistency,” mentioned DFL CEO Steffen Merkel.
“We want to thank all media companions for his or her sturdy dedication to our leagues. Collectively, the golf equipment and the DFL will justify this belief within the coming years by working much more intently with our companions and offering them with the very best assist in reaching their objectives.”
Within the realm of pay-TV, two main media companions will proceed to carry rights. Sky will broadcast reside protection of Bundesliga matches on Fridays and Saturdays, together with the high-profile Saturday night fixture, alongside all Bundesliga 2 video games.
DAZN, in the meantime, will air the Bundesliga’s Saturday convention – protecting reside key moments from the 4-5 matches kicking off concurrently at 3:30pm CET – and all Sunday Bundesliga matches.
That is significantly important seeing because the DFL put the public sale for the Bundesliga’s home broadcast rights on maintain after DAZN complained of unfair remedy. The 2 entities have been embroiled in a authorized battle, which led to the DFL being ordered to re-auction the Bundesliga’s home broadcast rights for the 2025–2029 seasons after an arbitration tribunal partially upheld DAZN’s lawsuit.
DFL CEO Marc Lenz added: “The monetary safety achieved with this result’s a key basis for the optimistic growth of the Bundesliga and Bundesliga 2. From this place of power, we should deal with the financial, sporting and political challenges – and proceed to develop our leagues along with the 36 golf equipment and make them match for the long run.”
The remainder of the media rights offers are as follows:
Bundesliga 2’s Saturday night match shall be proven free-to-air by RTL.
1 has secured a wide-ranging free-to-air reside rights bundle, which incorporates the season openers for each leagues, the relegation play-offs, and the Supercup.
For highlights, ARD will present the primary free-to-air broadcast of Bundesliga and Bundesliga 2 matches on early Saturday evenings and on Friday and Sunday evenings. That being mentioned, ZDF retains rights to the second airing of highlights on Saturday evenings and the primary displaying of highlights for the Saturday prime match.
Sport1 will proceed its Sunday morning broadcast of Friday and Saturday match highlights.
RTL has obtained pay-TV rights for speedy post-match spotlight clips of matches from the 2 leagues. Totally free-to-air highlights on Mondays, ZDF retains its place, whereas newly launched Monday brief clip rights have been secured by Axel Springer.
Audio rights have been awarded to ARD for each FM and internet/cellular protection.
The DFL say that the tender course of for all rights was carried out in an open, clear, and non-discriminatory method, in settlement with the Federal Cartel Workplace. Income distribution plans shall be decided by the DFL Government Committee.
Contact the author of this story, Harry Ewing, at moc.l1733732177labto1733732177ofdlr1733732177owedi1733732177sni@g1733732177niwe.1733732177yrrah1733732177