December 6 – UEFA has introduced that Miele Switzerland, a number one house equipment producer, has joined as a nationwide companion for the UEFA Ladies’s EURO 2025.
The collaboration highlights Miele’s dedication to supporting the quickly rising recognition of girls’s soccer and goals to showcase Switzerland’s function as a number nation by way of ‘shared values of high quality, sustainability, and unity’.
As a part of the partnership, Miele will have interaction followers with a spread of actions, together with interactive fan experiences and unique VIP occasions. The corporate additionally plans to launch digital campaigns to amplify the visibility of girls’s soccer all through Switzerland.
“As we gear up for UEFA Ladies’s EURO 2025, this partnership will present beneficial promotional assist for the match by way of Miele’s intensive on-line and bodily presence, whereas showcasing the model’s dedication to innovation and sustainability,” stated UEFA advertising and marketing director Man-Laurent Epstein.
UEFA Ladies’s EURO 2025 will see 16 groups compete throughout eight Swiss cities: Basel, Bern, Geneva, Zurich, St. Gallen, Lucerne, Sion, and Thun.
The qualification marketing campaign concluded this week with a sequence of play-offs, as Belgium, Finland, Norway, Poland, Portugal, Sweden, and Wales secured their locations, becoming a member of Denmark, England, France, Germany, Iceland, Italy, the Netherlands, Spain, and host nation Switzerland for the 14th version of the match.
The groups will likely be drawn into 4 teams of 4 throughout the closing match draw, going down on the SwissTech Conference Middle in Lausanne on December 16.
Miele will be part of Swisscom as a nationwide companion for the finals, supporting what guarantees to be a landmark second for ladies’s soccer in Switzerland.
Andy Oehrli, director of selling at Miele, added: “Supporting ladies’s soccer aligns properly with our firm motto, ‘Immer Besser’ (‘Eternally Higher’). Since its founding, Miele has targeted on high quality, perfection and sustainability – values which are important in ladies’s soccer and discover a really perfect platform with UEFA Ladies’s EURO 2025. Moreover, with our first sponsorship in ladies’s soccer, we’re thrilled to actively contribute to the success of Switzerland’s third main soccer occasion following the 1954 World Cup and the 2008 European Championship.”
Contact the author of this story, Harry Ewing, at moc.l1733734233labto1733734233ofdlr1733734233owedi1733734233sni@g1733734233niwe.1733734233yrrah1733734233