December 9 – World sportswear model Puma and Manchester Metropolis have unveiled an modern AI-powered package design platform, giving followers the unprecedented probability to design the membership’s official Third package for the 2026/27 season.
The initiative is a primary in skilled soccer, combining expertise with fan engagement to create a product rooted in its goal promoting viewers.
The brand new Puma AI Creator software, powered by Deepobjects, a generative AI platform, works via textual content prompts, customisation instruments, and intuitive sliders.
The successful design is not going to solely be worn by Manchester Metropolis gamers on the pitch but additionally made out there for followers to buy.
Followers can entry the platform by signing as much as obtain 15 free Design Credit and two Entries. Further credit and entries might be unlocked by score different designs or registering as Cityzens or Puma NFT holders.
Submissions are open till December 20, after which Puma and the membership will choose ten finalists primarily based on fan rankings and design high quality. Public voting on the ultimate designs will start in January, forthe package that may characterize the membership within the 2026/27 season.
“PUMA AI Creator is without doubt one of the methods we see rising expertise bringing followers nearer to the sport they love,” stated Ivan Dashkov, Head of Rising Advertising and marketing Tech at Puma.
“As Manchester Metropolis continues to be one of the vital profitable soccer golf equipment globally, each on and off the pitch, they usually have been the right associate for PUMA to work with to introduce this groundbreaking AI platform… PUMA AI Creator is a inventive outlet that anybody can use – no matter their previous design expertise, location, or background – to make an enormous cultural affect.”
Nuria Tarre, Chief Advertising and marketing & Fan Expertise Officer for Metropolis Soccer Group added: “Every Metropolis package performs a basic position in connecting followers world wide to our membership and we’re excited to see how they have interaction with this actually distinctive initiative.”
Contact the author of this story, Harry Ewing, at moc.l1733758700labto1733758700ofdlr1733758700owedi1733758700sni@g1733758700niwe.1733758700yrrah1733758700