December 12 – New York Purple Bulls (NYRB) have entered right into a ground-breaking 13-year naming rights settlement that can see their dwelling rebranded from Purple Bull Enviornment to Sports activities Illustrated Stadium, efficient instantly.
The deal, signed by SI Tickets, an impartial that licenses the Sports activities Illustrated identify from proprietor Genuine, represents a significant milestone for each events. Monetary particulars stay undisclosed, however the settlement is reportedly valued within the nine-figure vary.
The partnership, unveiled on Wednesday morning, is the primary stadium naming rights deal in Sports activities Illustrated’s 70-year historical past.
The deal goes past naming rights, positioning SI Tickets because the membership’s Official Fan Expertise Companion and Official Ticket Companion for all occasions on the venue, together with New York Purple Bulls and Gotham FC matches.
Beginning in 2026, SI Tickets will revamp ticketing on the stadium by introducing blockchain-based know-how, enabling interactive, safe, and environment friendly transactions for followers. This transfer aligns with NYRB’s technique of modernising its enterprise mannequin to drive attendance and loyalty in an more and more tech-savvy fanbase.
The deal additionally underscores the Purple Bulls’ strategy to leveraging their stadium’s potential as a multi-purpose venue. By partnering with a worldwide sports activities media model the membership is trying to problem established sporting franchises within the New York sports activities market whereas enhancing income streams.
“Seeing Sports activities Illustrated Stadium for the primary time is really a historic and awe-inspiring second,” stated David Lane, CEO of Sports activities Illustrated Tickets. “For seven a long time, Sports activities Illustrated has represented the very best in sports activities and tradition.
“Via this world partnership and iconic venue, we goal to showcase our huge portfolio of media, reside occasion ticketing, hospitality, and fan experiences as we proceed to accomplice with leagues, groups, artists, and venues around the globe. Sports activities Illustrated Stadium is far more than only a venue – it’s a celebration of historical past, innovation, and the unforgettable experiences that unite us all.”
Contact the author of this story, Harry Ewing, at moc.l1734075455labto1734075455ofdlr1734075455owedi1734075455sni@g1734075455niwe.1734075455yrrah1734075455