December 13 – UEFA has introduced Lidl as an Official Companion for UEFA Ladies’s Euro 2025, the most important girls’s Euro in historical past, set to happen in Switzerland throughout eight host cities in July 2025.
The 2 entities have steadily partnered up for related occasions, with the German retailer concerned in final summer time’s European Championships on high of this season’s UEFA membership competitions, together with the Europa League and Convention League.
Lidl’s involvement highlights the rising pattern of company partnerships in contributing to social change by rising visibility and funding in girls’s sport, with the partnership aiming to underscore the significance of fostering equality in sport.
Followers can anticipate unique promotions, rewards, and occasions tied to the match as Lidl goals to boost the celebration of ladies’s soccer subsequent summer time.
The 2025 match is anticipated to interrupt new information for viewership, attendance, and world engagement.
Man-Laurent Epstein, UEFA advertising and marketing director, stated: “As one in every of Europe’s main meals retailers, Lidl is a perfect associate to assist us convey the vitality and pleasure of UEFA Ladies’s EURO 2025 to a fair broader viewers. We’re delighted to construct on our profitable partnership with Lidl from UEFA EURO 2024 into UEFA Ladies’s EURO 2025 so we will proceed to harness the facility of soccer to encourage wholesome life and the following technology of ladies’s soccer.”
Jens Thiemer, chief buyer officer at Lidl Worldwide, stated: “We’re thrilled to take our love for girls’s sport to the following stage because the Official Companion of UEFA Ladies’s EURO 2025. This partnership is a pure step ahead, constructing on our proud historical past of teaming up with main sports activities organisations for each girls’s and males’s sport and following the success of the UEFA EURO 2024.
“Collectively, we’re championing the facility of sport to convey individuals collectively and encourage communities throughout Europe. As an organization, we’re intently linked to Europe and excited that 14 of the over 30 nations wherein Lidl is current will take part on this match.”
Contact the author of this story, Harry Ewing, at moc.l1734111751labto1734111751ofdlr1734111751owedi1734111751sni@g1734111751niwe.1734111751yrrah1734111751