Foot & Soccer Soccer Match Reports, Football News
December 15 – Quick meals large Subway has signed a multi-year settlement with Ladies’s Skilled Leagues Restricted (WPLL), making it the brand new title companion of the Ladies’s League Cup.
Taking quick impact, the deal sees the event renamed because the ‘Subway Ladies’s League Cup’ from the 2024/25 season onwards.
Whereas monetary particulars stay undisclosed, studies counsel the deal is valued at £1 million.
Subway’s sponsorship is a part of its broader Recent Strikes initiative, geared toward selling bodily exercise and supporting sports activities like GB Basketball and Skateboard GB.
The announcement coincides with the draw for this season’s quarter and semi-finals, with matches set for January and February 2025.
“The partnership with WPLL represents a major step ahead in our Recent Strikes initiative,” mentioned Kirstey Elston, EMEA Model & UK & Eire Advertising Director at Subway.
“By partnering with the Ladies’s League Cup, we’re not simply investing in a well-established home competitors, we’re investing in the way forward for ladies’s soccer, aligning with our mission to make sport extra inclusive and accessible within the UK.”
“We’re thrilled that Subway have come on board as Title Accomplice for the Ladies’s League Cup as we proceed on our journey to construct essentially the most distinctive, aggressive and entertaining ladies’s soccer membership cup competitors on the planet.” mentioned Nikki Doucet, CEO of WPLL.
“We’d like companions like Subway who imagine in our imaginative and prescient to remodel the sport and are dedicated to growing alternatives each on and off the pitch for ladies in soccer”.
Contact the author of this story, Harry Ewing, at moc.l1734364308labto1734364308ofdlr1734364308owedi1734364308sni@g1734364308niwe.1734364308yrrah1734364308
