Foot & Soccer Soccer Match Reports, Football News
December 18 – The DFL Deutsche Fußball Liga is making Bundesliga reside content material extra accessible in choose worldwide markets by increasing its ‘Bundesliga Cross’ OTT service with OneFootball to Vietnam and South Africa.
After a launch in India in August 2024, the place followers acquired unique entry to all Bundesliga 2 matches, the OneFootball service launched in Vietnam final week, with South African audiences set to achieve entry beginning January 2025.
Each markets will supply OneFootball’s pay-per-view and Season Cross choices with all Bundesliga and Bundesliga 2 matches live-streamed co-exclusively on the OneFootball platform, out there throughout cell, related TV, and net. A number of further content material will embrace highlights, short-form movies, and programming.
The DFL’s enlargement into Vietnam and South Africa is a part of a broader technique to develop German soccer’s international fanbase, with extra worldwide markets doubtlessly on the horizon.
Marc Lenz, DFL CEO: “Our new OTT providing for worldwide markets represents a strategic transfer to additional improve the visibility of Bundesliga content material across the globe, offering us with extra flexibility and new choices within the advertising and marketing of our media rights. The media panorama and the media consumption behaviour of followers have modified – and this partnership and new providing is a key part in reaching soccer followers all over the world.”
Peter Naubert, CMO Bundesliga Worldwide added: “Extra not too long ago, we have now seen the expansion of D2C platforms complementing the well-established conventional and digital fashions. With a purpose to finest serve followers and meet our aim of being essentially the most fan-centric league on this planet, this new partnership offers followers in these outlined markets one other approach to comply with their favorite Bundesliga groups – making it simpler for them to take pleasure in soccer the way in which they need to watch. I’m trying ahead to persevering with our collaboration with OneFootball on this thrilling new route.”
Contact the author of this story, Harry Ewing, at moc.l1734537804labto1734537804ofdlr1734537804owedi1734537804sni@g1734537804niwe.1734537804yrrah1734537804
