The members of FC Barcelona’s board of delegates authorised, throughout the Extraordinary Meeting held on Saturday, twenty first December, the brand new sponsorship settlement between the membership and Nike – it has been formally confirmed.
The settlement, which runs till 2038, was ratified with none debate, with 419 votes in favour, 27 in opposition to, and 22 abstentions.
Joan Laporta and his board succeeded in securing approval for a deal that they described as “essential for the establishment’s economic system, each now and within the medium-term future.”
Laporta repeated on a number of events that that is “the very best sports activities tools sponsorship contract in world soccer.”
He highlighted the importance of the settlement with Nike, stating it’s essential “to guard the membership’s mannequin of associative possession.”
The Barcelona president expressed his satisfaction with the overwhelming approval, stating that it “confirms the membership’s monetary restoration and significantly aids with monetary honest play.”
🎙️Les declaracions més destacades del President del FC Barcelona, @JoanLaportaFCB: ❝L’acord amb Nike millora l’economia del Membership❞ pic.twitter.com/xOyM14wWrB
— FC Barcelona (@FCBarcelona_cat) December 21, 2024
Particulars of the settlement
Though the board couldn’t disclose many specifics on account of confidentiality agreements, some particulars of the contract have been shared throughout the meeting.
The brand new deal features a renewal bonus, a set quantity per season, and a variable quantity primarily based on the variety of titles received (with out penalties). The contract is structured to extend, with a revaluation of between 10% and 15%.
The full earnings from the settlement will quantity to roughly €1.7 billion by 2038, the yr the contract concludes. The renewal bonus might be €150 million, which might be prorated throughout the 14 years of the contract.
The deal is split into two phases: the primary till 2028, with an annual enhance of about €45 million, and the second part till 2038, with an analogous annual enhance of about €60 million.
Nike’s rights
Nike will proceed as Barcelona’s foremost sponsor, which grants them a number of rights. Their promoting will seem within the stadium, Palau, Johan Cruyff stadium, and the Ciutat Esportiva Joan Gamper.
Nike may even have entry to gamers from each the lads’s and ladies’s first groups, in addition to athletes from different skilled sections of the membership, for promoting functions.
They may have the ability to host occasions on the membership’s services, promote merchandise by means of Barcelona’s social media platforms, and have a presence within the new Spotify Camp Nou. Moreover, Nike will title one of many VIP rooms within the new stadium.