Liga MX pulls sturdy viewership however falls behind Premier League

Liga MX’s Apertura playoff closing between Membership America and Monterrey noticed Membership America seal the first-ever consecutive treble in Apertura/Clausura historical past. The primary leg performed on Thursday, December 12, averaged 1.63 million viewers throughout Univision and TUDN. The second Liga MX leg did even higher, averaging 2.02 million viewers on Sunday, December 15.

Whereas spectacular, Liga MX viewership has declined general since 2023. In response to sports activities media analyst Larry Johnson, the Premier League has been averaging extra viewers than Liga MX since 2023 on U.S. tv and streaming.

As an example, the two.02 million viewers for the second leg was down from the two.21 million who watched the second leg in December 2023 (between Membership America and Tigres UANL). That playoff closing in 2023 had the similar variety of viewers as a Liverpool versus Manchester United match earlier that day. Moreover, a Premier League common season sport this previous August for Chelsea towards Manchester Metropolis averaged 2.21 million viewers throughout NBC, Telemundo, and Peacock.

Liga MX viewership isn’t what it was

Johnson from Helltown Beer analyzed the statistics on Liga MX and Premier League viewership on Univision from 2022 and 2023. The common Univision viewership for the Mexican prime flight in 2022 was round 900,000. , the Premier League viewership on NBC or USA Community was simply shy of 800,000. Quick ahead to 2023, and people rankings flipped. The Premier League was comparatively flat, as common viewership was 700,000. Comparatively, Liga MX plummeted to simply over 600,000. In different phrases, the typical Liga MX viewership on Univision was down 30%.

Evaluating viewership between Liga MX and Premier League isn’t an apples-to-apples comparability. That’s as a result of Liga MX options playoff video games and doesn’t have an open-league system just like the Premier League. Consequently, there isn’t a playoff closing within the Premier League pitting the 2 finest groups towards one another to determine who wins a trophy. As an alternative, the Premier League options the suspense of a balanced league system the place each staff performs one another as soon as at residence and as soon as away in a 38-game season.

Lately, Liga MX executives have made a number of poor choices which have upset followers of Mexican soccer. These embrace eliminating promotion and relegation, launching the Leagues Cup with MLS the place not one of the video games are performed in Mexico, and the shortcoming to safe a league-wide media rights deal that will have benefitted the league as a complete.

Picture: IMAGO / Agencia-MexSport

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