San Diego FC appears south to construct cross-border ties with Mexico’s Membership America

January 6 – San Diego FC who’re attributable to kick-off their inaugural Main League Soccer (MLS) marketing campaign have unveiled a multi-year settlement to play perennial LigaMX tremendous group, Membership America.

The golf equipment will play annual matches in 2025 and 2027, together with collaborative group and advertising and marketing initiatives.

The primary match between SDFC and Membership América is about for Saturday, June 21, 2025, at 7:00 p.m. PT at Snapdragon Stadium.

As with many latest group partnerships, the motion and collaboration stretches approach past the sphere of play. With San Diego on the southern border subsequent to Mexico the shared cultural ties between the 2 are many. On the desk are youth soccer programming, charitable actions, and joint advertising and marketing campaigns to deepen fan engagement.

Tom Penn, the CEO of San Diego FC mentioned: “This partnership with Membership América is a groundbreaking alternative to collaborate with one of the historic golf equipment in Mexican soccer. We consider this can be a nice approach to join with passionate soccer followers all through our area and sit up for internet hosting Membership América at Snapdragon Stadium in 2025 and 2027, offering our followers with unforgettable experiences each on and off the sphere in a historic inaugural 12 months for San Diego FC.”

On the opposite aspect of the border, Santiago Baños, Sport President of Membership América mentioned: “We’re very excited to have reached this partnership with San Diego FC, since it’ll enable Membership América to proceed taking part in nice video games in the US, whereas giving us the opportunity of implementing extra actions for the good thing about our loyal and broad fan base in that nation.”

The transfer does include important threat although as San Diego FC are risking alienating many followers who help different Mexican groups. Again within the noughties, Chivas USA debuted in MLS however because of the naming of the membership, might by no means garner the help of Membership America followers who make up the most important fan base within the US.

Many soccer lovers who dwell within the San Diego space are additionally followers of Membership Tijuana Xoloitzcuintles de Caliente, identified domestically as Xolos. With Tijuana only a few miles from the border, it looks like a ‘thumbing of the nostril’ by San Diego to their close to neighbour.

Contact the author of this story. Nick Webster, at moc.l1736135101labto1736135101ofdlr1736135101owedi1736135101sni@o1736135101fni1736135101