Pink Bull’s wings land at Atletico Madrid

January 10 – Power drinks are one of many unquestioned drivers of sponsorship in sports activities, with Pink Bull typically main the way in which. They’ve additional cemented that popularity by becoming a member of forces with Spanish powerhouse, Atlético de Madrid, turning into the official vitality drink of the membership till June 2027.

That is the primary deal of its sort for the Austrian model in Spain because it continues its acknowledged imaginative and prescient of “giving wings” to athletes and groups.

The partnership between Pink Bull and Atlético de Madrid seems to be to construct on the popularity each organisations have constructed over the earlier a long time of development in each the soccer and vitality market.

As all the time, it’s not nearly branding and sponsorship however how the fan expertise is impacted by the collaboration. The Pink Bull logos will play a distinguished position throughout Atlético’s matches and occasions on the newly rebranded, Riyadh Air Metropolitano, the house of the membership.

Atlético de Madrid, Normal Supervisor of Income and Operations, Óscar Mayo stated: “We’re thrilled to embark on this new journey with Pink Bull, an organization that shares our ardour for spectacle and tackling nice challenges. We’re grateful that their first foray into Spanish soccer is with us. Each of us imagine in sports activities as a mix of dedication, exhausting work, and adrenaline that excites followers. Our athletes by no means surrender—in the event that they fall, they rise once more and maintain making an attempt. This shared spirit between Pink Bull and Atlético de Madrid can be showcased within the main occasions that our followers can get pleasure from on the Riyadh Air Metropolitano.”

The Pink Bull firm has more and more seen soccer and related golf equipment as a automobile to carry recognition to their model and at the moment has possession of RB Leipzig in Germany’s Bundesliga, Austrian facet Pink Bull Salzburg, and MLS facet New York Pink Bulls, in addition to Pink Bull Bragantino in Brazil.

Most just lately, Leeds United within the Championship, introduced that Pink Bull has taken a minority possession stake within the membership, in addition to taking up as their front-of-shirt sponsor.

Contact the author of this story, Nick Webster, at moc.l1736491692labto1736491692ofdlr1736491692owedi1736491692sni@o1736491692fni1736491692