Foot & Soccer Soccer Match Reports, Football News
January 16 – Spanish soccer has at all times been a world spectacle, and now it’s including a bit sweetness to its enchantment – courtesy of Mondelez Worldwide, the North American snack large behind widespread manufacturers like Oreo and Milka.
In a newly inked business partnership, LaLiga and Mondelez have joined forces in a deal that can final by means of the summer season of 2027. Efficient instantly, Mondelez manufacturers will take pleasure in prime branding and brand placement throughout “completely different media and areas” in each LaLiga and Spain’s second-tier, the Segunda Division.
Mondelez may even activate providing LaLiga-themed prizes and experiences, in what they are saying is merging two international passions: soccer and snacks.
Whereas monetary phrases stay beneath wraps, the deal aligns with LaLiga’s push into the USA market. Mondelez, is headquartered and has its largest market share within the US.
LaLiga has had an workplace in New York Metropolis since 2019 and is persistent in its efforts to stage regular-season matches on American soil.
Heavyweight LaLiga groups comparable to Actual Madrid, Atletico Madrid, and FC Barcelona, commonly play pre-season video games within the nation, and the league has a profitable media rights deal in place with ESPN by means of the 2028-29 marketing campaign, reportedly price $1.4 billion over eight seasons.
Jorge de la Vega, LaLiga’s normal supervisor of enterprise, praised the partnership as “a novel settlement between two main firms that may even permit us to take the values of sport a lot additional and create distinctive experiences for soccer followers.”
This partnership with Mondelez provides to LaLiga’s ever-growing steady of sponsors, which already contains EA Sports activities as its title accomplice and international heavyweights comparable to Puma, San Miguel, Riyadh Season, and BKT.
Contact the author of this story, Harry Ewing, at moc.l1737046036labto1737046036ofdlr1737046036owedi1737046036sni@g1737046036niwe.1737046036yrrah1737046036
