January 23 – Life is sweet for Liverpool FC. They’re high of the Premier League, high of the Champions League, and aiming to grow to be the preferred membership within the Asian market after launching their second official retail retailer in Indonesia, positioned in Surabaya.
The shop formally opened its doorways on January 18, with former Liverpool striker Emile Heskey chopping the ribbon. Heskey then hung round to talk with followers earlier than attending a dwell screening of Liverpool’s Premier League match in opposition to Brentford alongside the Official Liverpool Supporters Membership – BigReds.
The brand new retailer replicates the design ideas seen in Liverpool FC’s flagship retailer at Liverpool ONE, which is leading edge whereas paying homage to the membership’s wealthy and storied historical past. The merchandise on the retailer consists of duplicate kits, style, and souvenirs.
Lee Dwerryhouse, Senior Vice-President of Merchandising at Liverpool FC mentioned: “We have now over 28 million LFC followers in Indonesia, and it’s nice to convey our LFC model nearer to our supporters to allow them to really feel part of the membership. This newest retailer opening extends our portfolio in Asia and underscores our bold plans to develop our worldwide presence in key markets.”
The membership have partnered with the Kanmo Group, and co-founder and managing director, Manoj Bharwani, believes that the worldwide enlargement of the Liverpool model can solely convey extra success. “Following the profitable opening of the primary Liverpool FC retailer in Jakarta final 12 months, we now have been delighted by the overwhelming enthusiasm and optimistic response from the membership’s loyal followers in Indonesia,” Bharwani.
This opening represents Liverpool 18th international retail location with the Reds saying plans to open an extra retailer in Denmark in 2025, additional signaling their ambition to attach with supporters worldwide by means of a rising retail community.
Rajbir Chopra, gross sales director at Weston Company, sees that is one other alternative to strengthen the ties with the area saying: “With the opening of our second LFC retailer in Surabaya, we’re assured that this momentum will solely proceed, serving to us to strengthen our reference to the followers in Indonesia.”
Contact the author of this story, Nick Webster, at moc.l1737597642labto1737597642ofdlr1737597642owedi1737597642sni@o1737597642fni1737597642