Foot & Soccer Soccer Match Reports, Football News
January 28 – The Saudi Arabian Soccer Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s girls’s nationwide soccer programme.
Because the institution of the Saudi Arabia Ladies’s Nationwide Workforce in 2021, of which Saudi hardly jumped the gun, a full assortment of girls’s nationwide groups have been developed and the SAFF Ladies’s Premier League launched in 2022.
In the meantime, Rexona has steadily strengthened its ties to the game to incorporate partnerships with FIFA and the Ladies’s World Cup, and its newest deal follows Saudi Arabia’s newfound dedication to advancing girls’s soccer in its personal nation.
Head of Ladies’s Soccer Division at SAFF Aalia Al Rasheed mentioned: “We’re delighted to announce this new partnership for our Ladies’s Nationwide Programme with Rexona and Unilever, a key determine within the international progress of girls’s soccer.
“We’ve immense delight of how the ladies’s recreation and improvement of our Saudi Arabia Ladies’s Nationwide Programme has progressed lately, and that is the following step in persevering with to achieve new heights for girls’s soccer and our nationwide staff programme within the years to come back.”
Khalil Yassine, Head of Unilever Arabia added: “It’s a privilege for Unilever and Rexona to companion with the Saudi Arabian Soccer Federation and its Ladies’s Nationwide Workforce Programme throughout all age ranges to assist the event of the ladies’s recreation within the Kingdom.
“As an extension of Rexona’s worldwide efforts to assist the expansion of girls’s sports activities, this new chapter is a significant milestone for Rexona in turning into an official sponsor for the Saudi Arabian Ladies’s Nationwide Groups and we sit up for breaking new floor in growing the ladies’s recreation right here nationwide.”
The precise worth and size of the deal is undisclosed.
Contact the author of this story, Harry Ewing, at moc.l1738067627labto1738067627ofdlr1738067627owedi1738067627sni@g1738067627niwe.1738067627yrrah1738067627
