January 27 – The Swiss Soccer League (SFL) has introduced a trio of great sponsorship offers, together with a brand new title sponsor for the Tremendous League, because it builds momentum forward of the nation’s internet hosting the UEFA Ladies’s EURO 2025 later this yr.
On-line retailer Brack will turn out to be the Tremendous League’s title sponsor for 5 years beginning within the 2025/26 season. With the league’s rebranding, the SFL mentioned the Tremendous League’s new visible id, together with logos and different branding components, might be unveiled earlier than the partnership begins.
Brack CEO Stefan Fraude hinted at additional integration, saying: “The deal might be mirrored within the retailer’s product vary, although additional data might be supplied on the finish of the present season.”
Roman Reichelt, chief of selling and communication at Brack, added, “From our viewpoint, this partnership is extra than simply having our title within the league brand. We might be providing followers actual added worth. We’re already working at full velocity within the background on varied tasks as a part of this sponsorship.”
SFL CEO Claudius Schäfer welcomed the partnership, saying: “With Brack, we’re buying a associate which has been dedicated to the promotion of younger expertise in Swiss soccer for years. We at the moment are wanting ahead to working collectively on the highest degree of membership soccer and to thrilling joint tasks.”
Whereas Brack takes over the Tremendous League title sponsorship, UBS, the league’s earlier title sponsor, will turn out to be an “influence associate” from the 2025/26 season. The partnership will concentrate on youth growth tasks and shut collaboration with the league’s 12 golf equipment.
“We’re proud to proceed our dedication as an influence associate with the Tremendous League and with that make a considerable contribution to the long run growth of Swiss membership soccer,” mentioned Sabine Keller-Busse, President of UBS Switzerland.
“As an influence associate, we pay explicit consideration to the promotion of younger expertise, which is an integral a part of our sponsorship technique,” Keller-Busse added.
To finish the sponsorship trifecta, Dieci AG has renewed its title sponsorship of the Problem League for not less than three extra years. As Switzerland’s largest pizza courier, Dieci’s sponsorship contains its brand on group kits, promoting in any respect 180 matches, and important ticket allocations.
“Pizza and soccer belong collectively,” mentioned Patrick Bircher, CEO at Dieci AG. “Everybody at Dieci is wanting ahead to constructing on the connection with followers and golf equipment which were established for the reason that 2021/22 season over the approaching years, thus contributing to the attractiveness of the thrilling and regionally well-established Problem League.”
Contact the author of this story, Harry Ewing, at moc.l1738055698labto1738055698ofdlr1738055698owedi1738055698sni@g1738055698niwe.1738055698yrrah1738055698