January 31 – Scorching on the heels of the quickly rising six-a-side Baller League, comes the announcement that the Kings League, the revolutionary 7-a-side soccer competitors based by Gerard Piqué, will kind a partnership with the Serie A, Italy’s high soccer league.
As a part of the settlement, each leagues will co-develop occasions, produce digital content material, and create interactive activations. The thought behind this idea is to draw a youthful demographic who now eat soccer otherwise too the standard 11-aside mannequin.
Final week the Kings League introduced a collaboration with Juventus that can see the Serie A membership associate with Zebras FC, a staff chaired by Juventus fan Luca Campolunghi, to take part within the upcoming Kings League Italy championship, set to start within the coming weeks.
The Kings League, very similar to the Baller League which earlier this week introduced the closing of a £23 million funding spherical, has already attracted the involvement of former Serie A stars corresponding to Zlatan Ibrahimović, Francesco Totti, Alessandro Del Piero, Gianluigi Buffon, Leonardo Bonucci, Claudio Marchisio, and Luca Toni demonstrating its rising attraction throughout the conventional soccer ecosystem.
CEO of Lega Serie A, Luigi De Siervo mentioned: “We at Lega Serie A are delighted to announce this partnership with Kings League. We have now to proceed to try to converse to the subsequent era of soccer followers, and a collaboration with Kings League does simply that. They’ve a recent and dynamic strategy to the game, which has resulted in one of the crucial attention-grabbing and revolutionary creations in our sport’s lengthy historical past.
“The weather of fan participation and customisation are intriguing and have resulted of their fan base being engaged with and excited for all components of the league. We imagine combining our traditions and legends with the creativity of Kings League will open up new alternatives for each entities, seize a wider viewers, and additional strengthen Serie A’s place as one of many premier soccer leagues on the planet,” he continued.
Djamel Agaoua, CEO of Kings League mentioned, “We’re thrilled to announce our partnership with Lega Serie A. Serie A is without doubt one of the most prestigious soccer leagues on the planet, and we’re delighted to be becoming a member of with them to supply new and thrilling content material and sporting alternatives for our followers. This partnership is an thrilling step ahead in our continued progress all over the world, as we broaden our world presence. Becoming a member of forces with Serie A will permit us to proceed innovating and creating, to deliver an unparalleled expertise to our followers, which fastidiously blends custom with modernity, fostering pleasure in new followers. Along with our buddies at Serie A, we sit up for creating new alternatives for a brand new era of soccer followers, and reaching new heights collectively.”
With 12 groups per league, who’re owned by a mixture of ex-footballers, digital creators, and influencers, the league is gathering momentum for various platforms of the game.
A number of video games are performed in a single-day format, resulting in end-of-season playoffs and finals. Main stadiums corresponding to FC Barcelona’s Camp Nou, Atlético Madrid’s Metropolitano, and Mexico’s Estadio Azteca have been secured for these end-of-season extravaganzas.
How the 2 codecs will co-exist has but to be decided.
Contact the author of this story, Nick Webster, at moc.l1738283893labto1738283893ofdlr1738283893owedi1738283893sni@o1738283893fni1738283893