February 4 – The UEFA Champions League has a well-recognized face as its new grooming accomplice. Gillette, the world’s main males’s grooming model, is again within the fold after signing a multi-year world licensing cope with UEFA’s flagship membership competitors, beginning this season.
After a profitable collaboration in 2019, Gillette is as soon as once more the Official Licensed Shaving Product Companion of the Champions League. This time, although, Gillette’s dad or mum firm, P&G is bringing its full male grooming portfolio into play, together with Braun and King C. Gillette.
Count on UEFA-branded variations of a few of Gillette’s hottest merchandise, with particular version Gillette Labs razors set to hit cabinets in early 2025. Gillette has additionally revived its “The Greatest A Man Can Get” anthem, reimagined with contemporary vocal expertise throughout Europe.
The model’s advertising push will function a spread of giveaways, promotions and unique fan experiences, bringing supporters nearer to the motion whereas showcasing its newest grooming improvements.
The precise size and worth of the deal stay undisclosed.
“Reuniting Gillette with the UEFA Champions League, the top of membership soccer, is one thing we’re very enthusiastic about. We’ve got an extended historical past of affiliation with world-class sports activities and we’re delighted to be returning as a UEFA Champions League Licensee,” stated Gary Coombe, Chief Govt Officer – Gillette.
“The Greatest A Man Can Get has been our longstanding dedication to males – to assist them feel and look at their greatest, day-after-day. This licensing partnership brings collectively two of essentially the most recognisable manufacturers on the planet, making a match that actually brings collectively the very best of the very best.”
Man Laurent-Epstein, UEFA’s Advertising and marketing Director, commented: “We’re thrilled to welcome Gillette as a Licensing Companion of the UEFA Champions League. Gillette has a robust heritage in supporting the sport, each on and off the pitch, and our partnership will supply followers an opportunity to expertise the very best bespoke grooming merchandise impressed by Europe’s greatest and most prestigious membership soccer competitors.”
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