February 5 – Premier League Chelsea have introduced a multi-year partnership with Twilio, making the client engagement platform an official provider throughout each the lads’s and ladies’s groups.
The deal, unveiled this morning, marks a strategic transfer by the membership to deepen its reference to its 615 million-strong international fanbase via cutting-edge data-driven insights.
On the coronary heart of the partnership is Twilio Phase, a software that may enable Chelsea to achieve a 360-degree view of fan interactions, whether or not on-line or in individual. By analysing how supporters interact with the membership—via match attendance, digital platforms, or retail exercise—Chelsea goals to supply hyper-personalised experiences, bringing each home and worldwide followers nearer to the motion.
In sensible phrases, this implies the membership may ultimately tailor content material based mostly on a fan’s favorite participant, provide unique promotions after they go to Stamford Bridge, or customise digital experiences throughout the membership’s web site and app.
The objective is to strengthen and develop Chelsea’s international following while shifting to assist every supporter’s expertise really feel uniquely private—whether or not they’re in West London or watching from 1000’s of miles away.
Phil Lynch, chief digital officer of Chelsea Soccer Membership, mentioned: “For a lot of followers, no matter their geographical location, digital connectivity is what brings them nearer to the membership, our gamers, and our historical past.
“Twilio’s main work in buyer engagement will assist enrich these fan experiences and provide an elevated stage of personalisation and connection to the membership for our international fanbase.”
Peter Bell, vp of selling, EMEA at Twilio, mentioned: “This thrilling new partnership will empower Chelsea Soccer Membership to attach with their followers like by no means earlier than. With Twilio Phase, Chelsea FC can unlock a really 360 view of their fanbase, enabling highly effective, personalised engagement each house and away. At Twilio, we’re dedicated to supporting Chelsea in permitting its followers to really feel even nearer to the membership. We’re excited to see the game-changing impression of this partnership over the approaching years.”
Chelsea look to face Brighton away within the fourth spherical of the FA Cup this weekend, off the again of an unusually quiet switch window.
The Girls’s aspect, in the meantime, stay unbeaten this season throughout all competitions. They face West Ham this night within the Girls’s League Cup – a trophy their kind suggests they are going to win.
Contact the author of this story, Harry Ewing, at moc.l1738760255labto1738760255ofdlr1738760255owedi1738760255sni@g1738760255niwe.1738760255yrrah1738760255