February 7 – Client items large Unilever has develop into an official international accomplice of UEFA Girls’s EURO 2025, the 14th sponsor to join UEFA’s flagship and fast-growing girls’s nationwide staff event that can be performed this summer season in Switzerland, July 2-27.
Unilever, a sponsor of final yr’s males’s EURO 2024, will promote manufacturers from their Meals and Private Care enterprise teams together with Hellmann’s, Knorr, Dove and Rexona.
Man-Laurent Epstein, UEFA advertising director stated: “The help and curiosity in girls’s soccer is on a pointy upward trajectory, and with Unilever’s portfolio of Meals and Private Care manufacturers reaching billions of individuals day-after-day, we sit up for celebrating the facility of the sport and bringing pleasure to followers in all places.”
In addition to branding all through stadia and UEFA’s media, Unilever will activate by way of built-in campaigns aimed toward shoppers in, round and away from the stadiums.
Fulvio Guarneri, basic supervisor Unilever Private Care Europe stated: “That is an thrilling alternative for a few of our greatest manufacturers to faucet into a giant cultural second and join with tens of millions of shoppers who can be watching the UEFA Girls’s EURO 2025. It’s a good time for girls’s soccer and this partnership matches completely with our Private Care merchandise that are all about feeling clear and assured, and collaborating in sports activities… we sit up for constructing on the success of final yr’s males’s event, delivering unmissable campaigns throughout quite a lot of channels that remember the facility of ladies’s soccer.”
Unilever joins adidas, Amazon, AXA, Reserving.com, EA, Euronics, Grifols, Heineken, Hublot, Simply Eat Takeaway.com, Lay’s, PlayStation and Visa as international companions. The 16-team event can be held in eight Swiss cities: Basel, Bern, Geneva, Zürich, St. Gallen, Lucerne, Thun and Sion.
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