11 February – Bulgaria’s CSKA Sofia have signed a brand new sponsorship settlement with the nation’s largest telecom firm, A1, with the corporate’s emblem set to take its place on the again of the primary workforce’s shirts.
The primary settlement between CSKA and A1 dates again to 2016, when the telecom was the membership’s important sponsor, a job presently fulfilled by bookmakers WINBET.
A1, a part of A1 Group, is Bulgaria’s main digital companies and telecommunications options supplier. The corporate gives cell and glued companies, high-speed web, interactive, digital, satellite tv for pc and cell tv, 4 sports activities channels below the MAX Sport model, cost companies, ICT, cloud and IoT enterprise options.
In 2023, A1 Bulgaria reported revenues of €749.7 million, and comparable EBITDA of €303.7 million euros.
In an announcement, A1 welcomed the information: “A1 and PFC CSKA announce a brand new strategic partnership aimed on the improvement of Bulgarian sports activities.
“Throughout the framework of this cooperation, A1 turns into the principle technological associate of CSKA in a lot of sports activities initiatives and socially vital tasks. As a part of the brand new contract, the A1 emblem will take a spot on the again of the kits of the primary males’s workforce of CSKA. As well as, the brand might be introduced on the coaching base in Pancharevo, in addition to on the LED system throughout residence matches.
“For the primary time, the telecommunications firm supported the workforce in 2016. At present, CSKA goals to be greater than a sports activities establishment, turning into a socially accountable membership that helps skills from early childhood and stands behind socially vital causes,”
Senior Advertising and marketing Director at A1 Bulgaria Simeon Donev added: “For A1, sport is a driving drive for improvement, constructing self-discipline and striving for prime outcomes. We put money into many sports activities as a result of we imagine that Bulgarian athletes embody the spirit of success and encourage the younger.
“CSKA is a membership with an extended historical past, whose ambition and can to win coincide with our values. This partnership isn’t just assist for a workforce, however an funding in the way forward for Bulgarian sport. Along with CSKA, we are going to proceed to encourage, develop and construct winners – each on and off the pitch.”
Magdalina Andreeva, Advertising and marketing Director of CSKA, additionally welcomed the announcement: “The conclusion of a partnership with A1 is one more proof that CSKA isn’t just a soccer membership, however an establishment with monumental social affect.
“We’re delighted to hitch forces with a associate who shares our ardour for achievement and our mission to assist Bulgarian sport.”
Contact the author of this story, Alexander Krassimirov at moc.l1739266720iamg@1739266720vorim1739266720issar1739266720k.a1739266720