Foot & Soccer Soccer Match Reports, Football News 
February 19 – The Saudi Professional League (SPL) has landed one other heavyweight business associate, with world electronics large Samsung signing on as a Gold Associate in an preliminary short-term deal operating by the 2024-25 season.
With Saudi Arabia’s soccer ambitions exhibiting no indicators of slowing down, the SPL’s newest tie-up provides a contact of high-tech status. Samsung’s sponsorship aligns with its rising presence within the Kingdom, the place the corporate has been securing main enterprise offers past the soccer pitch, together with a $7.2 billion gasoline plant growth challenge and a nationwide rollout of Samsung Pay late final yr.
Samsung isn’t any stranger to soccer sponsorships, having beforehand been a long-time Chelsea sponsor and a backer of varied Asian Soccer Confederation (AFC) competitions. This newest transfer alerts the model’s deepening ties with Saudi Arabia’s sporting panorama and its dedication to strategic sports activities investments within the area.
The SPL’s business roster already boasts some heavyweight companions, together with actual property large Roshn (title sponsor till 2027), the Saudi Tourism Authority, PepsiCo, and Medgulf.
Mohammed Basrawi, SPL Common Supervisor of Advertising and marketing & Communications, stated: “We’re excited to welcome Samsung as a Gold Associate of the Saudi Professional League. This partnership displays our dedication to working with world business leaders to boost the league’s progress and ship the most recent in technological innovation. We sit up for a profitable collaboration that can convey new experiences to the SPL and its followers.”
For Samsung, the SPL’s rising profile is a gorgeous proposition. Sami Khairalla, Senior Director for Mobiles Samsung Saudi Arabia, stated: “Soccer is a ardour shared by tens of millions, and we’re proud to associate with the Saudi Professional League to assist the game’s improvement within the Kingdom. Samsung is dedicated to innovation and excellence, and thru this collaboration, we goal to raise the expertise for supporters and contribute to the continued success of the SPL.”
In the meantime, on the pitch, the 2024-25 SPL season runs by late Could, with Al Ittihad presently main the title race.
Contact the author of this story, Harry Ewing, at moc.l1739969008labto1739969008ofdlr1739969008owedi1739969008sni@g1739969008niwe.1739969008yrrah1739969008
